This AJAX enabled bit of concept development creates a dynamic wallpaper pattern that responds to user interaction (visits, window re-size, etc.) We named it the "Mood Board" based on the artist being able to instantly communicate her specific fashion-line mood throughout her brand. The concept for the project is this: the brand is the process - not the logo, or the website, or the business card...ad infinitum. As the artist's themes and styles change, she can add the corresponding images (in this case fabric design and imagery) to the website via a simple workflow. The website would respond in turn by implementing the new images and themes dynamically. In addition, the Mood Board could be translated (through simple web-based applications) into all necessary collateral.

Who needs a logo when you've got a Mood Board?